Moving Strategy to action with a Balanced Scorecard
It is very likely that the health care delivery environment will changes significantly over the next four years as elements of health care reform are implemented. Organizations need effective implementation tools, and the Balanced Scorecard has proven very successful in many organizations as a way to move strategy to action.
The key element of the Balanced Scorecard is, of course, balance. An organization can be viewed from many perspectives, but Kaplan and Norton identified four common perspectives from which an organization must examine its operations:
1. Financial
2. Customer
3. Internal process and innovation
4. Employee learning and growth
As an organization is viewed from each perspective, different measures of performance are important. Every perspective in a complete Balanced Scorecard contains a set of objectives, measures, targets and actions. These measures are displayed graphically in performance dashboards. In addition, each measure in each perspective must be linked to the organization’s overall strategy.
The indicators of performance in each of the four perspectives must be both leading (predicting the future) and lagging (reporting on performance today). Indicators also must be obtained from inside the organization and from the external environment.
Although many think of the balanced scorecard as a reporting technique, its true power comes from its ability to link strategy to action. Balanced Scorecard practitioners develop strategy maps that link projects and actions to outcomes in a series of maps. These maps display the “theory of the company” and can be evaluated and fine tuned. The illustration at the top of this post is a strategy map for implementing a medical home model in a clinic. Each initiative (in a box) is linked to other initiatives that eventually result in better patient care and improved financial performance. Follow this link to a set of videos that shows how to create Balanced Scorecards and strategy maps with PowerPoint and Excel.
Balanced Scorecards and performance dashboards have begun to be used more widely by health care organizations. In an extensive study of 139 hospitals, Kroch found that “greater hospital quality was linked to shorter, more focused use of dashboards for operations management and strong influence of board quality committees in dashboard content and implementation.” Denham undertook a study a health care leaders and found that “If the quality destination determines the performance profile required . . . then leaders really do need to be involved in the design of their performance measures, especially if they are taking a new transformative trajectory to high performance.”
The Balanced Scorecard approach is an effective tool to execute strategy and measure performance. To quote Don Berwick from the 10,000 lives campaign, “Some is not a number . . . soon is not a time.”
References
Denham, C. R. 2006. "Leaders Need Dashboards, Dashboards Need Leaders." Journal of Patient Safety 2(1)
Inamdar, N., and R. S. Kaplan. 2002. “Applying the Balanced Scorecard in Healthcare Provider Organizations.” Journal of Healthcare Management 47 (3): 179–95.
Kaplan, R. S., and D. P. Norton. 2001. The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment. Boston: Harvard Business School Press.
Kroch, E., T. Vaughn, M. Koepke, S. Roman, D. Foster, S. Sinha, and S. Levy. 2006. "Hospital Boards and Quality Dashboards." J Patient Saf 2(1): 10.
Mankins, M. C., and R. Steele. 2005. “Turning Great Strategy into Great Performance.” Harvard Business Review 83 (7): 64–72.
Niven, P. R. 2002. Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results. New York: John Wiley & Sons.
This country has a misplaced over-reliance on litigation, poorly trained lawyers and ambulance chasers (including attorneys general) to remedy errors in products, professional services and public policy.
The 2009 William E. Petersen Symposium on Physician Leadership will feature Dr. James Mongan, president and chief executive officer of Partners HealthCare, Boston, MA, an integrated health system founded in 1994 by Brigham and Women’s Hospital and Massachusetts General Hospital.
The GOP can't lose what they never had - public confidence that they understand the problems real people experience accessing and affording health care. The current party comes from parts of the country where medical practice culture is oriented around “more is better” and the doctor is always right, individuals need to take more responsibility for their choices, abortion and euthanasia are not cost containment but liberal values, and the problem lies elsewhere than with me or us (people like me).