Using Health 2.0 for improved care systems
Increasing attention is being paid to health care IT, particularly as President Obama continues to mention it as one of the key tools needed to slow the rising cost of health care. Due to this increasing interest, a progressive collection of clinicians and major IT firms have advanced the concept of Health 2.0, modeled on the emerging concept of Web 2.0. Whereas the original Web 1.0 was one way – Web sites and email, Web 2.0 is much more community- oriented with social networking, blogs and wikis.
The Health 2.0 proponents believe these and similar tools can be used to radically transform the way health care is delivered. A number of major firms (Google Health, Microsoft Health Vault, and Web MD) now allow individuals the ability to maintain their own medical records online through an Internet tool know as the Personal Health Record (PHR). The great question that will shape the future is: Who is going to maintain these medical records? These larger firms are betting that individuals will want to own and manage their own records.
As opposed to these systems, Tang and Lee make the case for the “integrated PHR” in a recent New England Journal of Medicine article. This type of system is connected directly to the providers’ own Electronic Health Record systems. It allows the patient direct access to their own data, scheduling resources and the health care team. The level of access and interaction can be set by the providers. Early patient responses are very positive. Tang and Lee characterize the integrated PHR as a “try it you’ll like it type of innovation.”
The New York Times also recently examined this phenomenon. Dr. Ashish Jha of Harvard who studies electronic health records says – “We still have a long way to go” in the widespread use of Personal Health Records.
Some interesting statistics on the use of Web 2.0 are contained in Groundswell by Li and Bernoff. Here are their categories of users (in 2007) and the percentage of Americans in each group:
• Content creators – Web sites, blogs and videos - 18%
• Critics – people who write responses to content – 25%
• Collectors – online participants who put tags on websites or RSS feeds – 10%
• Joiners – individuals who maintain profiles on Myspace, Facebook or Linked in – 25%
• Spectators – readers of Web sites, blogs and other media – 48%
• Inactives – people who have access to the Internet but do not participate in any level of social online activity as described above – 48%
Is this really happening today in our community? Recently, I was teaching health care operations in our Mini MBA for Health Care Management. The topic was using the Balanced Scorecard to implement strategy, and the students were creating strategy maps. One primary care physician in the class was creating a map for the care of diabetic patients in her practice. One of the key initiatives in the operations area was to implement e-visits for these patients. I asked her about it and she said her practice was already experimenting with e-visits and they seemed to be successful. They were beginning to use all the Health 2.0 tools to improve their connection to their patients.
The Web is transforming the delivery of health care. Once financial incentives are aligned to support this transformation, it is likely that industry interest will intensify. The competition between the stand-alone PHR and the integrated PHR may determine whether I will be getting a significant portion of my health care from Dr. Google in the future.
References:
Kaplan, Robert and David Norton. The Strategy Focused Organization. Harvard Business School Press, 2000.
Li, Charlene and Josh Bernoff. Groundswell. Harvard Business School Press, 2008.
Tang, Paul C. and Thomas H. Lee. “Your Doctor’s Office or the Internet? Two Paths to Personal Health Records.” New England Journal of Medicine. 360; 13. March 26, 2009.