Medical Tourism - Will you gain or lose market share?

Recently our Center, in collaboration with the Minnesota Chapter of the American College of Healthcare Executives, sponsored a forum on leadership from the perspective of senior executives. Guests included Don Wegmiller and Gordon Sprenger who led the creation of the Allina health care system. When these executives were asked about emerging trends they both targeted medical tourism as a force not yet understood by most of the players in the US health care system.
Medical Tourism is alive and growing
Mr. Sprenger is now on the Joint Commission International resource board, accrediting hospitals internationally. Approximately 100 hospitals are accredited around the world with the same standards as the US. A significant growth in the number of accredited hospitals is anticipated.
Mr. Wegmiller indicated that he knows of at least six “medical tourism” companies. In the last year, 750,000 people worldwide were getting their healthcare outside of their own country. He is also aware of a new company that contracts with an employer’s insurance broker for overseas medical services. 50% of the money that the employee saves by getting their healthcare overseas is put into their health savings account and the remainder is refunded to the company.
Both leaders stressed that we should not consider medical tourism a “fad.” Many other companies in the US have been impacted by global competition and healthcare is not immune.
Six million medical tourists in 2010
The Deloitte Center for Health Solutions recently released a study on medical tourism which indicated 2 in 5 individuals in the US were interested in pursuing care abroad if the quality were comparable and the cost 50% or less. They project the number of medical tourists traveling abroad (outbound tourists) to be 6 million in 2010. Deloitte also compared the price of 15 common procedures and found the US weighted average inpatient price to be $10,629 and the average oversees price a startling $1,410.
Medical tourism within the United States
There is also a growing trend for individuals to travel outside their local markets to receive care within the US (intrabound medical tourism.) Recently Bloomberg News reported that the Foundation Coal Company in Cheyenne, Wyoming had begun sending its employees to the Mayo clinic in Rochester, Minnesota. The Mayo Clinic, which receives a five-star "best'' rating for cardiac care, charges an average of $66,529 for heart bypass surgery, according to Health Grades. The Cheyenne Regional Medical Center in Cheyenne, Wyoming, just 220 miles from the coal mines, charges $98,227 for the same operation and gets a one-star "poor'' ranking. Health care costs for this company have dropped 5% a year since 2005.
HPHC and a smaller world
The growing transparency of quality and costs means that organizations that can deliver high performance health care are now beginning to enjoy a real market advantage. Those providers that think their geography will protect them are in denial.
The world is definitely getting smaller. I was amazed two years ago to have a clinic manager enroll in our Mini MBA for Health Care Management from the Dubai Health Care City. In the first class I asked her if it wasn’t a long way to come for one course and she said, “It’s easy - Dubai, London, Chicago, Minneapolis – no problem.”
