Master’s Pub – Friday, February 27, 2009
The Opus College of Business proudly invites you to Master’s Pub: Business Conversations
"Commerce and Conscience"
As cause marketing and corporate citizenship efforts gain favor and influence in corporate marketing activities, the need for creative and strategic social marketing planning has never been greater. Join Jeff Peterson, Best Buy, Director of Community Relations and Social Change, for a discussion on how finding the authentic intersection of commerce and conscience can drive both brand and community growth.
Friday, February 27, 2009
4:30-6:30 p.m.
Minneapolis Campus, Opus Hall, Room 201
Beer, wine, soft drinks and pizza will be served.
RSVP by February 20: cobptgradbiz@stthomas.edu (Note: If you need to cancel, please let us know by February 24.)
Agenda:
4:30 p.m. Social time
5 p.m. Presentation
5:30 p.m. Q&A
5:45 p.m. Social time
Presenter: Jeff Peterson, Best Buy, Director of Community Relations and Social Change
As director of community relations and social change for Best Buy Co., Inc., Jeff Peterson sets charitable giving, employee citizenship and social change strategies for the global leader of technology and entertainment products and services. He leads a team that develops and implements the company’s philanthropic efforts in the U.S., including local and national initiatives of the Best Buy Children’s Foundation, most recently founding and launching @15TM, a social change platform empowering teens.
Peterson joined Best Buy in January 2007 after serving as director of corporate promotion marketing and content development at General Mills, where he led corporate branding and media development initiatives for the company’s retail, entertainment, multicultural and cause-related marketing initiatives. Throughout his 15-year career at General Mills, he led the growth of Box Tops for Education, the nation’s largest K-8 school fundraising and loyalty brand. He also developed social marketing and service-learning organizational effectiveness initiatives on behalf of corporate and non-profit clients, with published articles in both fields.
Save this date:
• April 24, 2009: Lorna Nagler, Christopher and Banks, President and CEO